I'm Coo Coo for Coco (and Joss Stone)
Take a look inside Coco
Chanel's apartment! (Credit: New York Times)
My online video obsession
of the moment can be found on a special Chanel site:
mademoiselle-forever.com, where
visitors can take a virtual tour of Coco Chanel's
private home. Although the sound effects kind of
remind me of the haunted mansion ride at Disney,
the mini-film is truly breathtaking enough to make
me drool and wish I were French all at once. Only
thing: I totally wish they panned to her closet
space!
The chic cyber treat is a teaser for the latest Coco
Mademoiselle fragrance campaign, featuring Keira
Knightley and set to Joss Stone's take on "L-O-V-E,"
(the Nat King Cole tune) . The ad will run primarily
online, on sites like NYMag.com, Eonline.com and Mtv.com, but will also pop up
on TV spots during shows like "Ugly Betty" and
"Desperate Housewives."
Next week, mademoiselle-forever.com will
morph into cocomademoiselle.com, where
visitors can still tour Coco's house, but
also watch Keira slink her way around
Paris while jamming to Joss Stone. Can't beat that
with a stick.