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Make Way for Total Beauty

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Image via TotalBeauty.com

Two things you probs know about me by now: I have a loving (to the point of unnatural) relationship with my beauty product collection, and I live on (well... in front of) my iMac. The former happens to be my profession, the latter is a hobby-turned-infatuation with scoping out the latest in online trends. With these two things in mind, one can imagine the dance party I threw for myself when I found my new friends at TotalBeauty.com.
I'll tell you why.

Total Beauty is like a Facebook app that 'superpokes' your best friend's face cream; a Google search for tips on how to create a peacock eye effect; or a Perezelle post about what's 'peppered' in the beauty biz. Doesn't that sound delicious?

Until now, Beauty 2.0 has yet to offer an advice dotcom with rich content and comprehensive product reviews that pop up in real time (read: daily). Example: if you find a foundation that you're teetering on, do a TB search and you'll get an honest, unbiased description before you shell out your cash. Or, if you're just looking to play around and scratch a beauty itch, you can browse TB's tips and tricks from industry experts. Here's one I just played with that actually scared me, because it told me how old my skin thinks it is. (I'm not telling you what it said, so don't ask.) After you create your profile, click on this to find out how old your skin is.

Wait, don't go yet... there's more!

TB.com is also a social network! Once you establish a profile, a feature called "My Beauty Scout" offers customized product suggestions based on answers to an extensive questionnaire about ingredients you like, dislike, your skintone, fragrance preferences, etc. You can also make friends, recommend stuff, enter contests and write reviews under your profile.

Now, the part I've been dying to tell you about:

On a page called Blogs We Love, Total Beauty provides linkage to their favorite beauty blogs. Guess who made the list? YBLAG! I know, so exciting... OMG!

So go make a profile (it takes, like, a minute) and be my friend (Name: YouBlogLikeaGirl).
I'll totally see you over there, beauties!

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