Ralph Lauren Introduces Rugby.com
Rugby
by Ralph Lauren (Rugby.com)
Gone are the days of seeing rugby players for the
sweaty, brawny, daisy duke-wearing athletes they are.
Enter Rugby.com, Ralph Lauren's
newest line for men and women that puts a modern
twist on prep school chic. Rugby launched in 2004
in Boston, and is now in eight storefronts around
the country, including one near
NYU in Manhattan.
I'm obsessed with the site, which isn't surprising —
Polo.com has the most
user-friendly interface of any shopping site on my
radar. Rugby.com has a similar feel,
with an interactive history on the sport's signature shirt, a blog, video components, digital wallpapers and gorgeous
photo galleries.
The only thing I couldn't find were details on where
these guys and gals gather for post-game drink ups.
Let me know if you can find those anywhere...